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Today, a "dot com" on your business card is expected. Customers are expecting you to have a web presence where they can find out more about who you are and your products and services. If you are recruiting employees, they expect a web site where they can find out more about your organization. The image that you provide on the web is very important because, to a large part, it presents your image to the public. You want that image to be a professional one.
Schoolhouse Audio Visual |
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Schoolhouse Audio Visual began selling audio visual equipment primarily to the educational market. Now it has expanded to serve many corporate and governmental clients. Celebrating 25 years in business, Schoolhouse Audio Visual wanted a site that would help them expand their business and their visibility in the marketplace. (See more of this site.) |
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Advanced Electrolysis, etc. |
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Advanced Electrolysis, etc. strives to help its customers improve their self-esteem through the permanent removal of unwanted hair. The owner wanted to a forum to answer questions about hair removal and to present a professional image to attract new clients. Both information and directions to the office are included. |
| One objective was to attract both men and women as clients, so the colors and motive were kept simple. For example, the use of the color pink and flowers that are frequently used on similar sites were avoided, so the image would not alienate potential male clients. |
The web presence is a good way for nonprofit organizations to quickly communicate information to its membership. It is also a good way to solicit support and recruit new members.
Mineola League of the Arts |
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One of the purposes of the Mineola League of the Arts (MLOTA) is to expand community interest and education in the arts. The League wanted a web site to publicize and promote its activities and to present its presence in the arts community.
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Organization for Company Retirees |
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Recently 3,500 employees took early retirement from EDS. Retirees wanted a way to stay in touch, to communicate within the group, and to facilitate networking. A web site was established where potential members could find out about the organization and how they could join discussions set up for the membership at eGroups.
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Corporate intranet projects are also becoming increasingly popular as a means of improving productivity and employee and departmental communications.
Facilitating Account Startup Activities |
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A new client organization that was established to craft information technology solutions for customers needed a way to orient new employees and enhance employee productivity. Select Account Startup Activities for details on this project.
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Online Account Guide |
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Customer support agents needed easy access to system information, such as documentation and software updates. Representatives responsible for setting up new accounts needed access to the necessary knowledge and tools for getting customer information into the system. Select Online Account Guide for details on this project. |
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The electronic media provides an effective means of communications among employees or members of any large group.
Electronic Employee Newsletter |
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One manager had 125 employees at diverse locations so an efficient means to facilitate communication was needed. This is a prototype of an electronic newsletter that was designed to help communicate and build a sense of community within the group.
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eZines and Literary Sites
Many sites on the web were set up to express personal creativity. Often, these sites are out of love and just for fun.
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An alternate area of the WarmEarth site is being established to allow publication of various literary efforts, including:
- Local History
- Poetry
- Photography
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The WarmEarth Literary Site is still under construction, but it intended to grow into a gathering place for creative writers and artists to share and display their talents. Too much good work is created and never shared. |
| If you would like to submit work for publication at WarmEarth's literary site, contact Drue Porter at drue@warmearth.com |
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